Ger-Sin Business Consulting GmbH

Turning Data Into Decisions

Our market research services help you understand your industry, customers, and competitors with clarity and confidence. We deliver actionable insights—grounded in data and tailored to your business goals—that empower you to make smarter strategic decisions.

From surveys, interviews, and trend analysis to competitor benchmarking and consumer behavior studies, we provide the knowledge you need to identify opportunities, reduce risks, and stay ahead of the curve. Whether you’re entering a new market, launching a product, or refining your strategy, we turn research into results.

MG (SAIC Motor) Market Entry Support in Europe

We assisted SAIC Motor’s MG brand in planning its entry into the European market, with a focus on six major countries: France, Germany, the Netherlands, and others.

The research covered new energy vehicles and EV market studies, competitor analysis, market positioning, business models, site selection, and more.

Project Background – MG’s European Market Entry Plan

New model registration data analysis and target market consumer research, supported by interviews with automotive executives, expert consultations, and strategic recommendations.

In-depth research on European macro trends and key targets in the new car and EV markets, including detailed analysis of specific vehicle segments such as compact cars, SUVs, and electric SUVs.

Benchmarking and positioning analysis of target models in terms of driving performance, interior quality, technology innovation, and battery performance; segmentation analysis of private customers (purchase cycles, preferences) and fleet markets.

Recommendations on market entry models and product strategy, covering pricing, competitive landscape, and positioning of target models, with proposals for market entry approaches and timelines.

Sales channel and marketing model analysis, including dealer and agent networks in key countries, innovative sales models, cooperation with leasing companies, fleet sales potential, and direct sales opportunities.

Partner selection support, including aftersales service providers, financing institutions, marketing and PR agencies, and retail partners. Additionally, support in site selection and setup of MG’s European headquarters.

NIO’s Strategy for Entering the European Market

After successfully launching its first direct sales pilot in Norway, NIO planned to expand into other major European EV markets including Germany, the Netherlands, Denmark, and Sweden. We supported NIO in conducting detailed market research on the premium EV segment, competitor benchmarking, demand analysis, and policy review.

Project Background – NIO’s European Market Entry Plan

Market data and trend analysis: Assessment of market dynamics, growth forecasts, consumer insights, and business policy review.

Premium EV competitor research: Benchmarking major premium EV players and their strategies in Europe, including Audi, BMW, Porsche, Tesla, and Mercedes-Benz.

Fleet market analysis: Studied demand from large, medium, and small corporate fleets across Europe, covering 3 large-scale fleet companies, 5 medium-scale, and 10 small-scale. Analysis included fleet size, EV adoption, policies, and executive interviews.

Policy and business environment research: Evaluated key policies affecting corporate fleet customers, including incentive structures, policy intensity, and regulatory frameworks in major countries, with specific focus on Germany’s business policies and NIO’s positioning.

CATL – Sales Research for Specific Brands in Europe

To better understand how European automakers perceive and adopt CATL products in terms of actual procurement capability and market acceptance, we conducted customized surveys and stakeholder interviews. The goal was to gather direct feedback from users and assess purchasing power for CATL’s products in Europe.

Project Background – CATL European Brand Sales Research

Designed customized questionnaires, combining online, telephone, and face-to-face interviews.

Coordinated with CATL’s internal teams to initiate the project, interviewing key stakeholders to understand internal requirements and design tailored surveys.

Leveraged multi-year market databases to obtain sales data of specific models from authorized European dealerships (online & offline).

Executed survey distribution, response collection, and follow-up interviews with authorized dealers, capturing real-world feedback from brand and model users.

Conducted consolidated analysis of survey data, providing insights into CATL product acceptance in Europe, as well as the actual procurement capacity and purchasing power of automakers and authorized dealers.

JAC Light Commercial Vehicles -Fleet Market Expansion

JAC Motors’ current sales plan in Europe focuses on distributor selection. With GER-SIN’s support, sales channels will be expanded to fleet management companies and large corporate clients (end-users).

Project Background – JAC’s 2024 Sales Expansion Plan for Light Commercial Vehicles in Europe

Conducted in-depth interviews to analyze the current scale and future trends of JAC’s target light commercial vehicle market in Europe.

Classified major vehicle categories by powertrain, fleet usage, and customer type.

Identified procurement decision-making processes, key influencing factors, and pain points.

Analyzed core needs, requirements, and challenges of European fleet customers.

Engaged in discussions with fleet management companies to understand operational pain points and requirements.

Assisted JAC in formulating large customer sales strategies, identifying local service partners, and developing key account service plans.

FAW Jiefang Finance – 2023 European Commercial Vehicle Finance Study

Background:

China’s commercial vehicle aftermarket is still developing, with varying service quality and no established mature models to follow. Meanwhile, the European market is more advanced, offering valuable experience and mature business models for reference.

The aftermarket is currently at a critical stage for business model upgrades. FAW Jiefang Finance aimed to accelerate its expansion into the aftermarket sector by studying advanced overseas practices, quickly building competitive advantages, and supporting its strategic transformation.

The study also sought to enable Jiefang Finance to evolve its business model around the four pillars of “One Company, Dealers, Partners, and Customers.”

Objective:

To explore advanced overseas aftermarket development models, leveraging international expertise and technical experience. By comparing with China’s domestic market, the goal was to analyze pathways for establishing a full TCO (Total Cost of Ownership) solution and validate the feasibility of an integrated operation model for China’s commercial vehicle aftermarket.

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