Research that Inspires Decision
Who We Are
To create sustainable value for our clients by leveraging deep insights into the European and Chinese automotive markets.
With over 15 years of experience in China and Germany, we have successfully delivered numerous projects for OEMs, dealerships, associations, and service providers.
Our clients benefit from our extensive network, proven consulting expertise, and a strong track record across the automotive value chain.
Our knowledge is further strengthened by strategic partners in China and Europe, combining the expertise of both teams.
Our team
Lei Yang
Founder & Managing Director
15+ years of working experience in automotive industry with profound knowledge and broad contacts in European and Chinese car retail and service business. 30+ automotive industry market research and business experts events organization. High capacity to coordinate cross parties project deploying complex solutions and high efficiency.
Andreas Balzer
Digital Retail Strategy
Automotive commercial leader and digital marketplace & retail media expert. Helping brands to build effective strategies reaching & converting the audience.
Iñaki Lizasoain
Business Development
Experienced with launching a brand, developing car dealership network in both startup and multinational companies. Profound knowledge and broad contacts in automobile industry in South Europe, Middle East, South America, North and East Africa.
Marc Pascal Ulrich
Brand & Marketing Research
Served as Key Account manager of several global market research companies to help the OEMs with making better decisions by giving insights of consumers, creating brand & marketing strategy, and conducting field study in target markets.
Wendy Lee
Project Management Expert
Over 10 years of project management experience across diverse industries, with a strong track record of leading market research and event-related projects for clients from various countries and cultural backgrounds. Skilled in cross-cultural communication and collaboration with professionals from different fields, ensuring on-time and on-standard project delivery.
James Xu
Automotive Industry Observer
Over a decade of experience in automotive media as Editor-in-chief for two leading Germany leading automotive trade media in China, having conducted many top-level interviews and expert studies. Specialised in consultancy services for automotive dealerships and China expansion initiatives.